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It was inevitable that Apple would get into the textbook space.  For a while now I’ve seen ePublishers try to make interactive magazines and some are a little more successful than others but basically it has been a flat experience for me.  I’ve be waiting, or better said anticipating, someone to come out and really shake the tree and build a better mousetrap.  Apple is headed in the right direction and I’m excited to see what lays ahead.  While launching in the high school market might seem to some as a wrong tactical move I don’t think it is far off the mark.  The college universe is too huge to make a first step. And the k-12 market has issues with funding.  What I mean is that parents will hesitate to drop $600 on their 7 year old.  Sure I see plenty that do but more often JR is using mommy’s iPad.  Teens are already great consumers for tech gadgets, smartphones, game systems, personal HDD storage and so they are the right base.

The HS student is in that pivotal stage of development, intellectually, emotional, physically, where the advantage that the iTextbooks could really make an impact.  The subject mater for HS is also complex enough that it can take full advantage of the technology.  The free sample on biology illustrates that perfectly with the 3D DNA renderings.

BTW Apple sold more than 350,000 e-Textbooks in three days

So, just wanted to add my voice to this topic and say e-Textbooks just… WOW!

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July 2020

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