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It was inevitable that Apple would get into the textbook space.  For a while now I’ve seen ePublishers try to make interactive magazines and some are a little more successful than others but basically it has been a flat experience for me.  I’ve be waiting, or better said anticipating, someone to come out and really shake the tree and build a better mousetrap.  Apple is headed in the right direction and I’m excited to see what lays ahead.  While launching in the high school market might seem to some as a wrong tactical move I don’t think it is far off the mark.  The college universe is too huge to make a first step. And the k-12 market has issues with funding.  What I mean is that parents will hesitate to drop $600 on their 7 year old.  Sure I see plenty that do but more often JR is using mommy’s iPad.  Teens are already great consumers for tech gadgets, smartphones, game systems, personal HDD storage and so they are the right base.

The HS student is in that pivotal stage of development, intellectually, emotional, physically, where the advantage that the iTextbooks could really make an impact.  The subject mater for HS is also complex enough that it can take full advantage of the technology.  The free sample on biology illustrates that perfectly with the 3D DNA renderings.

BTW Apple sold more than 350,000 e-Textbooks in three days

So, just wanted to add my voice to this topic and say e-Textbooks just… WOW!

Star Wars Mimibot

Star Wars Mimibot

In my daily life I find that I am using several different gadgets and most of them are not adorkable. I use my laptop, mobile phone, and iPod the most. I thought about getting a skin for my laptop but it is usually just tucked away on my desk sitting in it’s dock. If I am in a meeting there is a certain image that a skin would project that would not be appropriate at times so I nixed that idea. My iPod classic does have a skin and I love it. It gives my iPod a unique look and the benefit of protection. My iPod does not have a skin but it has two cases and an adorkable pouch I picked up while traveling in Japan. the Japanese ‘get’ adorkable. Mobile phone is just a workhorse so no personalization for me there. But then there are thumb-drives which I tend to lose and if it has a cap it lasts a month at best. So I have opted to only have thumb-drives that have a retractable feature.

Then I came across this site of thumb-drives and was hooked. I had seen some really adorkable thumb-drives in Harajuku but they were just not geek enough for me. The Mimobot thumb-drives have something for everyone.

Make sure you check them out and the entire collection of designer thumb-drives.



I made it to the finals in a design contest.  I need your vote.   Voting is open…and closes tomorrow night.  My shirt is top right corner (Tweet.Meet. Give.)


If my design wins it will be the official shirt sold in over 200+ sites around the world. Help —vote for me. tell your friends.  1 vote per IP Address spread the word

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