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It was inevitable that Apple would get into the textbook space.  For a while now I’ve seen ePublishers try to make interactive magazines and some are a little more successful than others but basically it has been a flat experience for me.  I’ve be waiting, or better said anticipating, someone to come out and really shake the tree and build a better mousetrap.  Apple is headed in the right direction and I’m excited to see what lays ahead.  While launching in the high school market might seem to some as a wrong tactical move I don’t think it is far off the mark.  The college universe is too huge to make a first step. And the k-12 market has issues with funding.  What I mean is that parents will hesitate to drop $600 on their 7 year old.  Sure I see plenty that do but more often JR is using mommy’s iPad.  Teens are already great consumers for tech gadgets, smartphones, game systems, personal HDD storage and so they are the right base.

The HS student is in that pivotal stage of development, intellectually, emotional, physically, where the advantage that the iTextbooks could really make an impact.  The subject mater for HS is also complex enough that it can take full advantage of the technology.  The free sample on biology illustrates that perfectly with the 3D DNA renderings.

BTW Apple sold more than 350,000 e-Textbooks in three days

So, just wanted to add my voice to this topic and say e-Textbooks just… WOW!


ustream-logoI was one of over 100k people that downloaded the Ustream application form Apple’s App Store the day it was available.  I wanted to see if I could  watch some of the inauguration and I also wanted to just test out the technology.  I had read about the application on some blogs I follow.

My plan was to use the application on an iPod Touch to watch a live stream from and guess what?  It was perfect.  There are reviews in the app store about the app crashing and complaints that the app only works over wi-fi and that it doesn’t work over 3G or slower EDGE networks.

Remember folks it’s free and it was just released, so wait for the updates and it will steadily improve.

UPDATE: 1/23/09 11:15 pm EST — I just went to the App Store and guess what? I have a new update from Ustream.  Various bug fixes and Full Screen Support.


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